5/20/2023 0 Comments Sonoro ielements radio speaker![]() "Bose specializes in tailor-made solutions for restaurants, the design of the speakers and the pre-equalized curves are of great help," says René Aguilar, CEO of Planica. While the more intimate areas sound extraordinary thanks to a combination of FreeSpace 203 speakers reinforced with some FreeSpace 3 bass boxes located on the ceiling, hidden by the decoration of vintage metals. The larger spaces are sounded with Panaray 402 Series III speakers, with MB12 bass reinforcement, where the architectural elements allow it and if acoustically they are useful. The audio system for this restaurant is naturally divided to the areas generated by the distribution of the place. "When Sonora Grill Prime decided to include a resident DJ we faced the need to rethink the sound engineering of the place, so we set out to improve the quality, deliver greater reinforcement in bass and cover the entire space homogeneously," explains Gustavo Bruce, design engineer at Planica. This is how he found Planica, one of the most experienced integration companies in Mexico and dealer of the professional division of Bose for more than two decades, who has been in charge of the acoustic projects of Sonora Grill Group. "I have Bose in my house and it makes me very happy." This entrepreneur knew that to obtain an audio system according to the level of his restaurants he had to look for really professional allies. ![]() Speaking of audio, Bose has been Ricardo's favorite brand for many years now. "We want to be the number one steakhouse in Mexico," the young entrepreneur enthused. "If there is no love in what you do, then your growth is limited."ĭelicious grilled cuts of meat are the basis of a comprehensive concept that includes careful customer service, select music with and contemporary décor with Mexican accents, ingredients that create true multisensory experiences that are etched in the minds of diners. "The strength to grow, develop and be better day by day comes from the passion with which things are done," Añorve said. His commitment, perseverance and long-term vision have led him to become one of the exemplary entrepreneurs in the country: 14 branches (as of March 2016) and a goal that expects to have 30 business units by 2018. ![]() Ricardo Añorve started his dream more than a decade ago in a small taco shop in a neighborhood south of Mexico City. There is a careful planning in the elegant interior design. It is a casual restaurant with a decoration that combines the recycling of old metal objects on its ceiling and organic woods in the furniture, with a very careful lighting and avant-garde atmosphere. Sonora Grill Prime Masaryk is the result of eleven years of hard work by businessman Ricardo Añorve and his collaborators. In the case of Sonora Grill Group, the business vision and passion for music of its CEO are the fundamental ingredients to create a space with homogeneous sound in every corner, while diners talk without having to raise their voice and enjoy music with high-fidelity audio. Sonora Grill Prime Masayk, located in Mexico City, is part of Sonora Grill Group, a Mexican company of restaurants specializing in grilled cuts of meat, whose offer includes two concepts, Sonora Grill and Sonora Grill Prime, which together add up to more than a dozen branches.Īchieving that a restaurant has exceptional audio quality, total coverage and a level of volume adequate for all hours, in a space where a very varied public coexists that seeks to enjoy a juicy cut of meat in a pleasant environment, goes beyond the acoustic and technological challenge. Sonora Grill Group has chosen its technology and products to integrate an efficient sound solution in its restaurants, such as in the recently opened Sonora Grill Prime Masaryk branch. Bose systems are installed in Sonora Grill
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